LUKE RYAN

This piece was created to announce Netflix is now streaming worldwide. A simultaneous release across all Netflix social media pages globally saw 'Now Streaming Worldwide' receive more than 40 million views and plenty global press. 

Winner: Cannes Cyber Lion Grand Prix 2016

The challenge? To launch a fictional political thriller in year when real politics were stealing the show. So, during the biggest debate in American history, we hijacked the event with a political ad for a new candidate: Frank Underwood. The ad was just the beginning of the aptly named “FU 2016” campaign. There was a political campaign website, a real Campaign headquarters, and even political campaign merchandise. All resulting in one of the most talked about campaigns in Netflix history.

Imagine if The Crown had access to social media in 1953. How would one update one's loyal followers with carefully-edited highlights from the Palace? 

The Crown is now streaming in majestic 4K, only on Netflix.

To raise awareness that the second season of Marvel's Daredevil would be available on Netflix globally for the first time, we partnered with 'Gifiti' artist INSA and set out to create a piece of work that lived in a single moment across the entire planet. 

How do you get new global markets with very little Netflix brand awareness to understand the TV series they already pirate are created by Netflix? Let the characters they adore do the job. 

Over 10 million views, 1 million shares, and number one viral ads of the week globally. 

The first of its kind Netflix-dedicated community made up of Asia's most influential superfans. A socially-driven activation to bring Netflix closer to Asia through existing brand advocates. Content posted during the initiation event reached over 58,000,000 people worldwide. 

Singapore is a nation ruled by her stomach—food is as important as life itself here. For 3 days only, we took over an entire restaurant on Orchard Road, turning it into the Litchfield Penitentiary Cafeteria and bringing the OITNB universe into the heart of Singapore for the first time ever.

To promote Netflix Original Midnight Diner: Tokyo stories in Hong Kong, we set out to discover the true stories of Hong Kong's very own Midnight Diners. Who are the people that come to life as we close our eyes? 

The Australian launch focused heavily on a strategy where social influencers would develop content to push Netflix into Aussie popular culture. Here is a selection of the best. 

The first focuses on how a 19 year old boy got the world to watch Netflix together for the Australian launch. 

Brahman Naman is a comedy film set in the 80's and revolves around the misadventures of Naman and his friends in their quest to lose their virginity.

Designed to bring the world of Mad Max: Fury Road into that of young Aussies blokes this series received a strong reception, garnering more than 4.5 million organic youtube views. It was later sold to Discovery airing on TV. 

It is with much remorse that we present to you a collection of 13 unlucky items from all over the world. If you can spot all 13 of them, that can only mean that you have an eye for the unfortunate and are therefore doomed to see them everywhere you go.

The #leaveyourmark campaign offers a rare insight into what motivates Sonny Bill and the dedication, commitment and resilience required to leave his mark and legacy on the world throughout his various achievements.

Activision wanted to boost sales of its Call of Duty: Black Ops video game by targeting casual gamers. We utilised Australia's up and coming YouTube directors  to create content that would push Black Ops into popular culture.

24+ Million Views. #1 most shared video on Facebook globally - 3 days after launch. #1 most rated and favourited film / animation YouTube video in Australia of all time.

Various social videos created which recieved global press.